Monday, July 16, 2007

1-18-08

A trailer has now been released for the as yet untitled JJ Abrams produced movie. It's currently being advertised simply as 1-18-08 which is the release date.

This one is being kept massively underwraps and the makers are clearly trying to plug the JJ Abrams connection. It should be noted that he is the producer, not the writer or director of this flick. However, his involvement is likely to be more than casual.

The trailer is one of the best teasers I've seen in years, but we all know that this is not a guarantee of anything these days.

The director (Matt Reeves) is a relative unknown who has done quite a bit of TV work. Scarily, his only movie directorial credit is The Pallbearer... a truly woeful comedy with David Schwimmer. However, that was a long time ago, so maybe he's learnt a lot since then!

Interestingly it's written by the very talented Drew Goddard. He wrote some fantastic 7th season Buffy eps, along with a number of Angel, Alias and more recently Lost eps.

It's early days (i.e. this one could be truly fantastic or truly shit), but it's got the internet community in a full-on buzz.

Most people are ruling out this being a Godzilla remake (thank god!) while there have been rumblings about it being a Cthulhu movie. I guess we will have to wait until January to find out.

There's lots of viral marketing going on with this movie with fake sites and real sites being setup in connection with it. Lots of denials and counter claims about what sites are real and fake. Very intelligent marketing if you're into that kind of thing.

Here's hoping this one lives up to the buzz.

Official site

No comments: